introducing...the big payback

A grassroots campaign is working to connect shoppers of color with a retailer's multicultural beauty brands. Right now, promotion depends on “shelf tags,” which don’t work well since shoppers have to already be in the aisle where the products are—by then, it’s too late. THE BIG PAYBACK message towers, which also serve as hand sanitizing stations, are much more engaging and deliver an impressive 80% shopper recall rate.

Click banner-About Terrsboost Media

Geofencing delivers location‑based ads or alerts the moment someone enters a defined geographic area.

Scan QR code to explore an example of a shopper’s experience. We can highlight any sales scenario manufacturers encounter, from videos and out-of-stock alerts to guiding shoppers toward the section featuring monthly beauty brand deals.

Below...is a solo version.  One scan reveals multiple offers.

Together, Geofencing and SMARTER QR codes creates a dual‑layer engagement system — reaching shoppers before they walk in and guiding them once they’re in store. Engaged shoppers tend to buy more!

Engaged shoppers....simply buy more!