introducing...the big payback

A grassroots campaign aims to connect shoppers of color with HEB's multicultural beauty brands. Currently, promotion relies on "shelf tags," which perform poorly since shoppers must already be in the specific aisle where these products are placed—by then, it’s too late. THE BIG PAYBACK message towers, which double as hand sanitizing stations, are far more engaging and boast an impressive 80% shopper recall rate.

Click banner below-About Terrsboost Media

Scan the QR code to see an example of what a shopper might experience. We can showcase any sales situation manufacturers face, including videos, out-of-stock alerts, and even guide shoppers to the section where they can find monthly beauty brand offers.

Tyrone Livingston / dealzmatter@gmail.com / 305.299.1918