WELCOME to_____
Partnering options with the most coveted and in-demand consumer segment out there!
Shoppers of COLOR!
Trendsetters, it's a heads-up call!
We’ve seen Black consumers become highly engaged with and loyal to brands that reflect their values and demonstrate a commitment to diversity and inclusion. A 2024 Google report revealed that 66% of Black consumers are more likely to return to a brand with advertising authentically reflecting their race/ethnicity. Ultimately, brands that prioritize diversity in their marketing efforts and work to create authentic connections with the Black community are likely to see a strong return on their investment.
Men's grooming...TRENDING NOW!
The time has come to step outside your comfort zone and embrace bold new branding opportunities!
FACTZ MATTER!
African Americans spending power...projected to exceed
$2.1 Trillion by 2030
Beyond their buying power, Black consumers are setting digital trends and leading engagement. Black audiences spend 32 hours on apps and websites on their smartphones and tablets.
Technology and Media
Black audiences have significant buying power, with $2 trillion at their disposal. In 2024, Black Americans spent an average of 84 hours per week consuming digital media, TV, and radio.
Why us?
Over 40 years of experience in branding products and services targeting shoppers of color, along with numerous successes, we are uniquely qualified for the task at hand.
DATA SOURCE: McKinsey&Company / Blackwallstreet.org / Forbes.com
Branding Partners
