Co-brand with the hottest consumer segment of ALL!
trendsetters...its a heads-up call!
We’ve seen Black consumers become highly engaged with and loyal to brands that reflect their values and demonstrate a commitment to diversity and inclusion. A 2019 Google report revealed that 66% of Black consumers are more likely to return to a brand with advertising authentically reflecting their race/ethnicity. Ultimately, brands that prioritize diversity in their marketing efforts and work to create authentic connections with the Black community are likely to see a strong return on their investment
African Americans spending power...projected to exceed
$2.1 Trillion by 2030
Beyond their buying power, Black consumers are setting digital trends and leading engagement. Black audiences spend 32 hours on apps and websites on their smartphones and tablets
Technology and Media
Significant dollars flow toward streaming services, smartphones, and technology, but few Black-owned tech companies benefit
Over 40 years of experience in branding products and services targeting shoppers of color, along with numerous successes, we are uniquely qualified for the task at hand.
