Multicultural Beauty event

Why engage?

Right now, most multicultural beauty brands depend on basic shelf-talkers for exposure in major retailers, which means limited visibility, minimal attention, and modest sales. Our fresh beauty campaign is changing the game. We’re putting overlooked multicultural brands front and center in big retail chains with bold signage and striking displays that grab attention. This isn’t just about boosting awareness—it’s about connecting with shoppers in a more meaningful way, creating an inclusive shopping experience, and finally giving these brands the spotlight they’ve long deserved.

Our Point&Click campaign gives beauty brands direct access to a motivated, culturally diverse audience through strategically placed Terraboost media units in the busiest retail locations in america.
And the best part? Retailer distribution isn’t required.

Factz Matter!

ON AVERAGE, MULTICULTURAL CONSUMERS OUTSPEND OTHER DEMOGRAPHICS BY 40-50% ON BEAUTY AND WELLNESS CATEGORIES.

In 2023, Black consumers spent around $9.4 billion on beauty products, a number expected to rise to $10.2 billion in 2024. This spending is much higher than the average consumer and highlights their growing influence in the beauty industry. Making up 14.4% of the U.S. population, Black consumers are especially active in categories like fragrance and hand body lotion, representing 15.9% of fragrance households and 22.4% of fragrance dollar sales. Online shopping plays a big role, with annual spending online reaching $370 compared to $313 in physical stores.

The Hispanic beauty market is a major force in the global beauty industry, with projected buying power reaching $2.4 trillion by 2024. Representing 19% of the U.S. population, this demographic has quadrupled in size over the past 40 years. Hispanic consumers spend more on beauty products than non-Hispanic consumers, with spending in categories like hair care, cosmetics, nails, facial skin care, and fragrances up by 16.4%. They’re also more likely to shop in-store, with 53% preferring to buy beauty products that way. NielsenIQ notes that Latinas are redefining beauty by embracing authenticity, cultural pride, and results-driven skincare. They lead the beauty category, shop frequently, explore boldly, and stay loyal to brands that deliver real results and genuine REPRESENTATION.